Transformation digitale

Digitalization of businesses

We address various issues related to business digitization.Customer loyalty strategy and return on investment optimization:
- Development of customer loyalty and retention strategies (renewal, churn reduction).
- Presentation of innovative methods to boost the return on investment of marketing campaigns and customer engagement journeys in terms of customer activation.
- Contribution to the development of customer knowledge through quantitative studies, customer segmentation, score evaluation, and usage behavior analysis.Implementation of strategic pilot projects involving business and IT domains:
- Ensuring structuring.
- Defining the roadmap.
- Carrying out and monitoring the schedule.
- Establishing governance (launch, project monitoring, steering committees, management committees).
- Coordination with cross-functional teams and partners (legal, procurement, IT, product, clienteling).Project management:
- Development of project roadmaps, budget supervision, and implementation of governance principles.
- Management of tenders and contracts.
- Project management: identification of needs, drafting of specifications, development of test strategy, monitoring of business test execution.
- Training and change management.
- Management of a cross-functional team.
- CRM usage: use of campaign management tool (Adobe Campaign), Data Management Platform (DMP), and a single customer repository.
- Implementation and monitoring of the lifecycle of a loyalty program.
- Retail: use of a point-of-sale (POS) system.

#Conversion Funnel #E-Commerce #Customer Journey Mapping #Scrum #User Acceptance Testing #User Experience (UX) #Project Management